When banks and real estate agencies need binders for closing, Cross taught his sons to “move quickly. Woodrow Cross in a University of Maine Hockey jersey. When you help someone, that’s rewarding,” Royce said. For example, when a client’s property burned one Christmas Eve after the office had closed early for the holiday, Cross took Royce to the property to work on the claim, delaying their own festivities. I hope I’m improving.” Servicing ClientsĬross also takes pleasure in doing right by his clients, Royce said. “Sales is what I love,” Woodrow Cross said. The new acquaintance, it turned out, was part of a large national organization, and he was so impressed that he moved the company’s sizable insurance accounts to Cross Insurance. “They really hit it off,” Royce Cross said. At a recent event recognizing his business and civic accomplishments, Woodrow Cross and another honoree made their acquaintance – in whispers – at the rear of the stage as a speaker delivered his speech at the podium. His personality continues to bring in business. ![]() “The entertainment was visiting with each other in the store,” Royce Cross said, “and Woodrow was at the center.” No alcohol because of Prohibition, although a few men occasionally bought large quantities of vanilla extract, putatively to bake a cake. There was no television and few radios, said his son Royce. ![]() When Cross was proprietor of a country store in the tiny hamlet of Bradford, Maine, during the Depression, the store’s wood stove served as the town’s meeting spot.
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